10 Guidelines for Boosting Web Credibility

One of the great challenges small businesses face in creating an online presence is the matter of establishing credibility. Visitors have an automatic, and somewhat merited, skepticism about web sites that are not household names.

But there are ways to overcome that skepticism and build trust and confidence with Web site visitors. Based on the ongoing research of the Stanford University Persuasive Technology Lab, here are 10 Guidelines for Boosting Web Credibility