Ignore That Pie in the Sky: Understanding Your Real Market Potential

Does this sound familiar?

"Many entrepreneurs have a vision of the last great, untouched market – floating out there in front of them, ready to be conquered. But seriously, how big is that pie in the sky? And how big of a slice can you really expect to take?"

Guest author Christian Buckley of entrepreneurial advisory firm Red Hill Partners takes a look at how to realisticaly assess your market, even for an innovative product or service. This is one of the most important parts of your business plan, yet many entrepreneurs seem to pull numbers out of thin air. Read more...