Seth Godin's Bootstrapper's Bible free for rest of November
Wednesday November 24, 2004
I just learned about this, or I'd have let you know sooner. Marketing guru Seth Godin's e-book, The Bootstrapper's Bible is available for free download for the rest of November.
Godin describes bootstrapping as follows:
For me, a bootstrapper isn't a particular demographic or even a certain financial situation. Instead, it's a state of mind. Bootstrappers run billion-dollar companies, nonprofit organizations, and start-ups in their basements. A bootstrapper is determined to build a business that pays for itself every day. In many ways, it's easiest to define a bootstrapper by what she isn't: a money-raising bureaucrat who specializes in using other people's money to take big risks in growing a business. Not that there's anything wrong with that...This e-book is full of dozens of ideas about how to market and grow your business on little or no budget. A must-read. Read more...

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