Choosing a Business to Start

I'm all for pursuing your passion, following your dream, and doing what you love. On the other hand, millions have gone broke blindly following the mantra, "Do what you love and the money will follow." It's not that there's anything wrong with the basic principle, but when it's boiled down to a mere slogan, it can be dangerous. But the traditional approach to entrepreneurship of identifying a need and creating a business to fill it may not be very personally fulfilling for you.

Does it have to be an either/or decision? Are these two concepts completely mutually exclusive? I think not. I think there's an approach that combines the best of both. Read more...