Lessons from Network Marketing
Saturday April 9, 2005
In 2000, 55% of American adults reported having, at some time, purchased goods or services from a direct selling or network marketing representative. Whether you love it or hate it, the fact is that the business model works, both for the companies who use it to sell their products and for a small portion of the people who sign up as reps. There is a very high turnover rate (70% of all people who have ever been a direct selling representative are no longer in the industry), so those who are successful at it are carrying this $30 billion industry.
Any time you have a business model that is that successful, there are bound to be some worthwhile lessons there. So what lessons do the master network marketers have to share that apply to all entrepreneurs, not just network marketers? We talked with a couple of the top experts in the industry to find out. Read more...
Related: The Real Problem with Network Marketing and Multi-Level Marketing (MLM)
Related: Too Good to Be True? 6 Questions to Check Out an MLM/Network Marketing Opportunity
Comments
If there’s one lesson you hit dead upon, in this post, it’s the importance of relationships in any kind of business.
Network marketing is no different.
In the early days, people thought the internet would skyrocket sales with the click of a mouse, but the best marketers, including the late Gary Halbert, knew that you needed that human interaction to maximize your potential.