If you're a regular reader, you've probably noticed by now the emphasis I place on networking for entrepreneurs. For the typical business owner, a full 2/3 of new business comes from direct personal contact - networking and referrals.
Bob Burg's Endless Referrals: Network Your Everyday Contacts into Sales is a guide for business owners showing how to shift your networking from an "activity" that you "go do" a few times a week to a way of life that becomes a part of "who you are" rather than just "what you do".
Burg has just released a revised and updated 3rd edition of the book and has graciously offered an exclusive series of excerpts for me to run here on About Entrepreneurs. The first excerpt focuses on the simple, familiar concept, "Give and you shall receive":
Understanding the Law of Successful Giving and Successful ReceivingEnjoy, and watch for three more excerpts in the coming weeks.
Related: Generosity as a Business Strategy
Related: Developing a Reputation: Be Generous
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