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From Scott Allen, for About.com

Madoff Gets 150 Years - We Get A Lesson in How to Treat Shareholders and Investors

Tuesday June 30, 2009
Anyone else gleefully surprised by the 150-year sentence given to Bernie Madoff? Perhaps this will send a nice, scary message to other investment boogie men lurking in the wings.

Treating your investors and shareholders with integrity is good for business. In fact, not only could it keep you out of jail but it can even decrease your marketing budget.

According to co-authors David B. Wolfe, Jagdish N. Sheth, Rejendra S. Sisodia, in "Firms of Endearment," a growing number of A-list companies including Costco, Honda, IKEA, Jet Blue, New Balance, and Trader Joe's to name a few, are spending millions of dollars less on marketing and advertising than their industry counterparts. How? They are finding tremendous success in following a simple business model that values stakeholders, employees, and customers equally. I guess this is a lesson too late for Madoff.

But for my readers, here are articles on how to manage your business, value investors, and considerations for remembering it is important to look at your business from the outside sometimes. It's not all about how you see your business, you need to factor in how clients, customers, and investors see it, too.

Comments

July 3, 2009 at 7:18 pm
(1) Arnwulf says:

The sentence is not tough enough!

When you look at all the lives that were decimated by Madoff, I would put him into a category akin to Hitler!

At 71, he will not live another 5 years, unless he gets a super-cushy private ranch where he can spend the rest of his life living off the taxpayer!

Effectively, the man will serve five years before he dies. But lived 71 years learning how to and actually committing the worst frauds ever perpetrated by one man!

How will that deter future con artists!!??!!??

My recommendation? Hard physical labor for a minimum of 12 hours per day, every day, for the rest of his life! When he gets ill, has a stroke or heart attack, or whatever, he continues at the hard labor! If he dies, then he will experience a life that he has condemned many thousands of retirees to!

That is beginning to approach an acceptable level of justice.

That should be a deterrent to future bad guys!

I have toned down my total justice recommendation to this.

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