Keys to Successful Marketing

How do you market your business? If you mass market by fax or e-mail reconsider your tactics. Many people are offended by faxes or e-mail messages that are essentially generic marketing letters. It's more advisable to use these media as tools to communicate more personally with people you have already opened a dialogue with. If you choose to fax or e-mail someone who isn't expecting to hear from you, be sure to personalize what you write for each prospect.

In "Keys to Successful Marketing," C.J. Hayden, author of Get Clients Now! offers some do's and don'ts for personal marketing via phone, in person, and electronically.