Businesses find all kinds of crazy ways to promote their interests and Cintas Corp., a company that provides restroom hygiene products and services, certainly thinks outside the traditional marketing box.
For the past eight years, Cintas Corp. has searched the Nation for the best bathrooms in America. Lucky winners get a plaque to proudly display in their public washroom facilities and get their name listed in the bathroom hall of fame, but a lot of free publicity is generated each year for Cintas Corp, too.
Why? Frankly, it is the 12-year-old inside us all (or, maybe I should say our inner Mike Michalowicz). Yes, it is hard to resist talking about a potty contest, making recipients the butt of the joke, while roto rooting for journalistic truths. As is evidenced in a piece featured in Kansas City's publication, The Star (who is anything but alone in "flushing" out the truth about this contest), I am not the only one reporting on this important "tissue:"
The restrooms at the Shoji Tabuchi Theatre in Branson are on a roll, flush with success. They've wiped the competition...
When it comes to marketing it really does pay to think outside the box. Need to hone your own marketing skills? Take my free online Advertising and Marketing Pyschology e-Course. You may not learn how to replace a wax ring or plumb a toilet, but you will learn the importance of understanding basic human psychology and consumer-think -- so your own marketing schemes don't end up going down the drain.
There is a local company near my office that services and provides touch-free restroom equipment for offices, educational facilities, etc. http://www.wellbeinghygiene.com has come a long way in the last couple of years. I have learned a lot by knowing some of the folks over there and how they can help provide a clean, healthy restroom environment