Chris Brogan's book (co-authored with Julien Smith), Trust Agents, should be required reading for all small business owners and entrepreneurs. As one of the top bloggers in the world (or the blogosphere, or perhaps both), Chris has mastered a medium that countless millions of people and companies are trying to figure out. He has leveraged his blog at ChrisBrogan.com into a platform for a bestselling book and a business, consulting with organizations that want to be better users of social media tools.
About.com caught up with Chris as he was battling Delta Air Lines to find his luggage in Minneapolis airport. Here's the link to our audio interview, where Chris addresses some important questions and issues for small business owners and entrepreneurs, including:
- Should all small businesses have blogs?
- How can small businesses use blogs and other social media tools to improve their customer relationships?
- Can older business owners get into blogging, or is it a young person's game?
- How to use search to find where your customers are hanging out;
- How can you manage 100,000 followers on Twitter;
- How to get the fullest possible leverage for your business from the Internet;
- The power of "nice" on the Internet;
- And why you might want to emulate P.T. Barnum, David Lee Roth or Billy Mays for your blog persona.
Listen to the audio interview here.
While I write about nonprofits and social media, I try to approach the topic with a bit of personality – and that means sharing information about me Once you’ve developed a relationship with trust and respect, then you can begin to pitch. But don’t ask them to write about every little thing and don’t swamp them with pages and pages of material. Be succinct and make a clear connection between what the blogger is interested in writing about and your program or organization or whatever you’re pitching.
Very good feature indeed. it will definitely add some values to the twitters
I also like the http://tinyurl.com/y8wqgap/ at the end, like you have it
Great book. Nice post. Highly recommend the blogger.
thanks for sharing
thank for information, really helpfull