BootyPop Founders Use Savvy Marketing & PR to Kickstart a Brand

If you're going to start a company, it would be a great idea to name it BootyPop. Except that name is already taken.

About two years ago, former college friends and now entrepreneurs Lisa Reisler and Susan Bloomstone launched BootyPop, which sells panties that make your booty pop. They claim to have sold just under a million units since then. Read more...