Kathy Kramer has a small waist and slightly larger hips and always needed a belt or clothing alterations because there was extra room in the back of her pants. She sounds like tens of millions of other women, right? But unlike most women, in 2003 Kathy decided to do something about her fashion problem by creating a product. Now she's like a few hundred thousand women who plan to start a business. She invented the Invisibelt -- a flat, undetectable belt women wear under fitted tops. The result? No belt buckle bulge, fitted tops lie flat, no more "back gap" and no need to pull and tug pants that stretch.
It took Kathy four years to bring the product to market, after fits and starts for various reasons, but in 2007 Invisibelt hit the market. That makes Kathy like tens of thousands of women who have identified a need, created a product, and actually brought it to market.
Listen to our interview with Kathy and you'll learn a number of important lessons. Read more...