You have a Facebook page for your business, right? RIGHT?
Webs Inc., which provides website templates and hosting for small businesses, surveyed 1,132 small business owners about their social media use and found that 69% are already using social media to promote their businesses. Of the minority who aren't already on board with social media, 41% say they will be within three months. Of those who are using social media, 68% said Facebook is the tool they use most. In fact, most report using Facebook more than their own blogs to promote their companies.
But it's not all nirvana for small businesses. Nearly 60% of small businesses using social media say it hasn't fully met their expectations. That may be the result of inexperience and also not investing enough. About 43% of the small business respondents say they allocate less than 10% of their marketing budgets to social media, and one in five allocated nothing at all to social media. Nevertheless, the vast majority (77.5%) will spend more on social media this year than they did last year.
It also turns out that a lot of small businesses must be pretty busy running the store, because they aren't spending time on their Facebook pages. About a third of respondents post updates once a week or less, and 10% update their social media pages less than once a month.
If you are using your (old) age as an excuse for not getting more involved in social media, forget it: roughly two-thirds of small businesses with owners age 55-64 are using social media, not too far off the 72.9% of small business owners age 25-34 who are.
Have an awesome Facebook page/social media story that's lifted your business results? Let's hear it. Leave a comment.