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Entrepreneurs Increasing Facebook Use to Promote Companies

By May 30, 2011

You have a Facebook page for your business, right? RIGHT?

Webs Inc., which provides website templates and hosting for small businesses, surveyed 1,132 small business owners about their social media use and found that 69% are already using social media to promote their businesses. Of the minority who aren't already on board with social media, 41% say they will be within three months. Of those who are using social media, 68% said Facebook is the tool they use most. In fact, most report using Facebook more than their own blogs to promote their companies.

But it's not all nirvana for small businesses. Nearly 60% of small businesses using social media say it hasn't fully met their expectations. That may be the result of inexperience and also not investing enough. About 43% of the small business respondents say they allocate less than 10% of their marketing budgets to social media, and one in five allocated nothing at all to social media. Nevertheless, the vast majority (77.5%) will spend more on social media this year than they did last year.

It also turns out that a lot of small businesses must be pretty busy running the store, because they aren't spending time on their Facebook pages. About a third of respondents post updates once a week or less, and 10% update their social media pages less than once a month.

If you are using your (old) age as an excuse for not getting more involved in social media, forget it: roughly two-thirds of small businesses with owners age 55-64 are using social media, not too far off the 72.9% of small business owners age 25-34 who are.

Have an awesome Facebook page/social media story that's lifted your business results? Let's hear it. Leave a comment.

May 31, 2011 at 7:25 pm
(1) Dani Gagnon says:

Hi everyone! I agree with this article in that even if small businesses use social media, they are probably not doing it right!

I am the owner of a company called The Like Button – our charismatic, quirky and young team helps business owners find the right social media strategy, and works through social media marketing with them every step of the way.

We do consulting, creation, management and utilization – all things any business needs when trying to market via social media. We don’t just make the facebook fan page for you – we post content for you consistently, we find people to join your twitter accounts and we make sure nothing loses momentum.

E-mail dani@thelikebutton.ca for a free half hour social media consult.

June 6, 2011 at 3:01 am
(2) FilmCrafter says:

Thanks for a very interesting article and set of stats Mitchell. It’s pretty clear that there are more eyeballs on FaceBook than on Television and I think this presents a phenomenal opportunity to reach a very specific targeted demographic. I started my FaceBook campaign about 3 weeks ago and managed to rack up 120 likes already. The majority from friends or friends of friends but about 25% are total newcomers who saw my Ad. My favorite thing about the FB advertising is the detail with which you can target your demographic. And in the last month my marketing budget was $50. Really a great tool! I encourage everyone to give it a try. Feel free to check out my page for inspiration:

June 6, 2011 at 12:58 pm
(3) Cathy Morgan says:

Getting referrals can be very hard. I recently found a product that help you stop begging and pleading for referrals and actually rewards your network at no cost to you. Check it out http://www.refericity.com

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