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Amanda McCormick

Are You Using Pinterest?

By October 29, 2012

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Photo by Flickr user Erix

Pinterest might not spring to mind when you're thinking of entrepreneurial tools in your toolkit but maybe it should be.

I recently did a little research on Pinterest, and discovered some astonishing facts about it:

  • Pinterest crossed the 10 million unique visitor mark faster than any standalone site in history
  • Pinterest has an incredibly high "average time on site," showing that people that use it find it very engaging.
  • Pinterest is full of visual candy, making it a unique venue for showcasing an enticing side of your product or business.

I got to thinking about all the ways entrepreneurs could use Pinterest. Marketing is definitely one of them, but there's also research and networking.

When you look at the top categories on Pinterest, there's a lot of potential cross-overs varying categories of business. Arts and crafts, food, holiday and seasonal, home, humor, education, kids, products, style and travel are all popular and growing categories of pinboards. It's worth spending a little time on Pinterest to find out where your business can intersect with the hottest categories there.

If you want to know more, I wrote this handy guide to Pinterest for entrepreneurs.

What do you think? Do you use Pinterest and what do you like about it?

October 30, 2012 at 4:29 pm
(1) Bryan Nagy says:

I use Pinterest and watch it frequently to see how brands are using it. I think the big thing is makings sure content is accessible. There is nothing worse than seeing something you like Pinterest only to click on it and be taken to a blog. If a user sees a product they like, they should be able to click on it and purchase it.

Until Pinterest has its own advertising offerings, I think it’s going to be a great way for brands to market for the holidays themselves. If Pinterest was smart, they’d make a “gift” section highlighting select products for the day. Until then, brands will have to do the work themselves:


October 31, 2012 at 9:44 am
(2) Shawn Manaher says:

Hi Amanda, great article!

I think Pinterest has a great opportunity for many different types of small businesses, yet there are some challenges it face before it moves from consumer adoptions to commerce.

The first challenge is having businesses understanding how Pinterest works, why they should use it and then how they can create a clear plan around implementing their strategies and tactics.

Once they get over that, they need to then decide, with FB, Twitter, LinkedIn, Google+, etc; which platform should they then use with their limited budgets.

I think though, entrepreneurs and business owners will see the value in what this platform has to offer in time… I would guess that the adoption will be a lot quicker for some than others, especially those in the retail space.

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