Pinterest might not spring to mind when you're thinking of entrepreneurial tools in your toolkit but maybe it should be.
I recently did a little research on Pinterest, and discovered some astonishing facts about it:
- Pinterest crossed the 10 million unique visitor mark faster than any standalone site in history
- Pinterest has an incredibly high "average time on site," showing that people that use it find it very engaging.
- Pinterest is full of visual candy, making it a unique venue for showcasing an enticing side of your product or business.
I got to thinking about all the ways entrepreneurs could use Pinterest. Marketing is definitely one of them, but there's also research and networking.
When you look at the top categories on Pinterest, there's a lot of potential cross-overs varying categories of business. Arts and crafts, food, holiday and seasonal, home, humor, education, kids, products, style and travel are all popular and growing categories of pinboards. It's worth spending a little time on Pinterest to find out where your business can intersect with the hottest categories there.
If you want to know more, I wrote this handy guide to Pinterest for entrepreneurs.
What do you think? Do you use Pinterest and what do you like about it?