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Amanda McCormick

How to Design a More Successful Startup

By December 3, 2012

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I have nothing but respect for designers. For a long time in my career, I was a copywriter, and so I often worked collaboratively with designers to realize a concept to present to a potential client. There is a lot of back-and-forth, perfections, revision, and of course in order to be successful in design, you have to have a thick skin!

I met Firat Parlak, the Chief Entrepreneurial Officer and driving force behind the design and development firm Awesome, at a meeting of the North Brooklyn Breakfast Club, a networking group for techies and entrepreneurs. Firat mentioned immigrating from Turkey, and the similarities between learning the intricacies of a new culture with trying to break out with a startup idea. 

Of course! I thought. With a startup, you often are doing something completely new, and have to teach the market a new language. Only in marketing your new idea or product, you often aren't using language at all but design. You are making choices about everything -- from logo to user experience design -- that will help your end user just "get it" without having to think or ask a thing.

The problem is that many entrepreneurs find the design process extremely daunting and even a little scary. How much will it cost? How long will it take? Firat has a such an affinity for entrepreneurs that he's focused his design and development agency around them. I thought he would be the perfect person to demystify the common questions that new entrepreneurs have about the design process. I hope you'll find lots of value in his insights -- and let us know how you've used design strategically in launching a new project.

Read the interview now>>

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