A business that costs almost no money to set up but generate passive income that allows you to do other things -- that's the dream of any number of entrepreneurs.
But is it just a dream? Tim Ferriss makes a pretty convincing case for the "muse" business in his book, The Four Hour Workweek. Whether your business sells vitamins or e-courses, the aim is to find a solid niche market that's willing to pay for your products.
I was curious about how muse businesses work, and so I looked around a little bit for inspiring stories. I didn't have to look too far to find the NeuYear calendar company (literally -- one of their products is hanging in my office).
Co-founder Jesse Phillips shared with me the five essential steps to setting up a sustainable, profitable business. I hope you'll check it out.