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Amanda McCormick

What Storytelling and Business Planning Have in Common

By February 22, 2013

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One of my best and earliest jobs was as a screenplay analyst. I worked for the "genre" wing of a movie studio, and I'd read script after script (five hundred in all), and then provide the studio with five hundred words of synopsis and about a thousand words of analysis of each story. My job was simple, trying to decipher whether the pages in front of me would yield a profitable movie that people love.

It was a tremendous education in story structure; after a while it became abundantly obvious that all successful stories contained striking similarities.

What does storytelling have to do with entrepreneurship? Well, a lot, as it turns out. And in a new article, I'll show you how to harness the qualities of a successful story to write a more effective business plan.

Qualities like:

Point of view




Ready to get started? Read on to find out how the four pillars of great storytelling can help you build a better business plan.

Read: How Storytelling Techniques Can Jazz Up Your Business Plan

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