Marketing is my background -- I've spent more than ten years in New York working on marketing campaigns big and micro in nature. But that doesn't mean that crafting a marketing plan is necessarily easy. Every product or service requires a different set of questions be answered up front...
Who is the customer?
What is the competition?
What should my marketing mix be?
You've worked really hard creating a great product or service -- now let's get you some customers!
Here are the core questions your marketing strategy should address.