You probably know you should be using social media to get the word out about your business. You need a Facebook page, and how to navigate a never-ending Twitter stream. You may be experimenting with Pinterest, Google+ or Tumblr.
The use of social media has exploded for all sorts of businesses, and because it's so cost effective, it holds particular attraction for entrepreneurs. But are you using social media to its full potential?
You might want to consider how you can use social media to provide superior customer service. Here are some tips on how to do it effectively.