Creating Joint Ventures | |
I used to say that the biggest mistake in my business was not offering products sooner. And I now urge all my clients to start developing product ideas NOW, not someday. But perhaps even a bigger mistake has not been setting up more joint ventures with associates like Milana. It's certainly wonderful working as an Independent Professional, but sometimes there's a big downside to independence. By building inter-dependent relationships with like-minded business owners, you can do things that would be impossible to accomplish by yourself. However, let me warn you against making contacts with potential JV partners and first asking if they can refer you to all their clients. That's starting a joint venture deal from the wrong end. Instead, you want to approach someone who has a valuable service and find ways to give them exposure to your contacts. If you can create a success by promoting someone else's business, you're going to gain many advantages. Your networking currency will rise in the marketplace, you'll get more word-of-mouth business, and others will seek you out to do joint ventures with you. From there you'll develop relationships with other business owners where you can do bigger joint ventures such as co-developing a product or service and offering it to the marketplace. When you do joint ventures, you create marketing synergy where ideas, opportunities and money all come together. One place I'm starting is with several other online publishers who have exceptional material that goes into great depth on one focused aspect of marketing your professional services. If you're looking for a marketing technique or how-to, it's here: http://www.actionplan.com/partners.html And I'm also exploring other exciting joint venture relationships that you'll hear about in the near future. |
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