- Co-Opetition is about people and their businesses thriving when they realize that ideas and resources are not scarce. There is enough to go around. There is enough business for everyone.
- Find associates that have the same market as you but are not directly competitive. It certainly helps if you both have good client and prospect lists. Then look at ways you can introduce each other to your respective clients and prospects.
- Do a mailing or an emailing introducing the products or services of your partner. For instance, if you're an HR consultant you could introduce your colleague who is a management consultant. You could agree that the consultant pay you 15% of any business he generates as a result of your introduction.
- Put on a joint workshop for your clients and prospects. Each of you handle part of the presentation. Your partner lends the credibility he has earned with with his clients and vice versa. Some people call this the "halo effect."
- Have your partner give his clients a gift from you, such as a tape or informational report. You benefit from the exposure, the partner benefits by being a valuable resource, and the clients benefits from the information.
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