I have very concrete intentions about what I want to do. My long term goal is to create a business which can grow, and shape shift based on my needs, and the needs of my clients. I have been building the business from the ground with a foundation intended for growth, and change. In the early stages, I developed policies and processes, documenting everything as I went. I set up systems that can grow and be managed by others, at the time that I hire an assistant.
Because I still have tremendous passion for the Internet as a means of communication and community, my entire business model revolves around it. My intent is to harness the talents of other independent, virtual professionals who can provide other strengths and services. Gradually, I am setting up systems between clients, myself and associates, as well as peers that I network and share knowledge with. With that solid, yet fluid structure, I can evolve the best business possible for meeting my vision. I want to build a business that can actually go on with me from anywhere, or go on without me, if I decide to do the traveling I dream of. I want an organization that my associates are proud to be affiliated with. I want to continue creating customers who couldn’t dream of going anywhere else because they know that with SOHO It Goes!, they will get what they need, no worries.
As someone who believes in building relationships, I honor the dreams of other virtual professionals who wish to remain independent yet strong; following their own paths, but alone. At the same time, I am deeply committed to bringing the information age to small business owners, and showing them how to harness today and tomorrow’s technology as they grow their businesses. This is the foundation of my business today, and how it is reflected in my visions for tomorrow.
Eileen “Turtle” Parzek is a veteran Web designer and online marketing consultant based in Albany, NY, who has been self employed since 1995. She owns SOHO It Goes!, a firm that provides full service online marketing services to small businesses, as needed. You can find Eileen at the intersection between creativity, information, and technology. She enjoys writing about computers from the human perspective and teaching people how to harness today’s technology.
