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Testosterone-Free Marketing: Not Just Business as Usual

From Scott Allen, About.com Guide

Denise Michaels, “The Marketing Maven”

Denise Michaels, “The Marketing Maven”

Discover the Erroneous Beliefs that Hold Women Entrepreneurs Back

In the last three years I have coached 1,000 people. Half are men and half are women. Many women approach marketing with erroneous beliefs and attitudes that hold them back. I teach women strategies to help them understand their automatic behaviors. These knee jerk reactions and ways of responding to the challenges marketing brings to every new business keep many women from the success they truly deserve.

In my teleclasses they discover new ways to grow comfortable sharing their message and obtaining new customers and clients easily and at a fair price. This leads to a business that’s viable and profitable. Once women understand the “cause” and “effect” of their choices they look at owning a business differently than before. Marketing is not about being tough or emulating men. It’s about knowing your value, honoring who you are and stating it in a way that makes people want to say “yes” happily.

Either Market Consistently or Accept the Crumbs Tossed Your Way

There are countless women hurting themselves and their future prosperity by not marketing their businesses effectively. As a result they’re not enjoying the success they deserve.

Even though as an entrepreneurial woman you may be skilled, well-educated and talented, if you don’t market consistently you end up having to accept the crumbs of business that come your way – including price cutting. By using marketing ideas that work effortlessly with your personality and an extra boost of self-confidence you can have a business you love and actually enjoy marketing. You can succeed in ways that are peaceful, friendly and allow you to relax and be yourself rather than dodge bullets.

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Denise Michaels, “The Marketing Maven” has over two decades successful experience in sales, advertising copy, public relations, market research, strategic planning and more. She’s worked with top authors and seminar leaders and is the expert the experts hire for marketing guidance. To learn about her “Testosterone Free Marketing” teleclasses visit www.denisemichaels.com/TFMteleclasses.htm.

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