Articles Index

Doing Business As (DBA) a Fictitious Business Name

A fictitious business name, assumed name, or DBA (short for "doing business as"), gives entrepreneurs the ability to brand their businesses effectively with minimal cost. It allows sole proprietors to use a business name rather than their personal name. It also lets a single legal entity (corporation, LLC, etc.) operate multiple businesses without creating a new legal entity for each business. Learn the whys and hows of getting an assumed name.

Introducing a Super-Premium Brand Has its Challenges

It takes a little crazy to start any business, but maybe starting a tequila company means being extra crazy. That hasn't stopped Ken Austin, who's in the second year of an adventure called Tequila Avion.

Six Ways to Grow Your Business

Six ideas for growing your business that you can start before lunch.

CEOs Say the Darndest Things When Customers Bail Out

Netflix made its own bad movie worse by mismanaging customer backlash over a huge price increase. Its CEO's fumble offers entrepreneurs of large and small enterprises valuable lessons in how to avoid being next.

Not Worrying (Too Much) About Competition

Young entrepreneurs are setting new rules for business success, often defying conventional wisdom about focusing on one thing at a time and not pursuing markets where there's already a great deal of competition.

An Invisible Product Lets Stealth Fly Below the Radar

Stealth Concealment helped invent a market -- wireless antenna concealment -- and created a niche for itself in the process.

Startup America Partnership Makes Funds and Expertise Available to Entrepreneurs

The Obama Administration joined with major businesses to launch a partnership that will bring new funding and expertise to startups and entrepreneurs.

Entrepreneurs Often Squander Time, Money and Resources

Entrepreneurs often fail because they focus on things other than shipping products, do too many things at once, and squander financial resources. Internet executive and startup advisor Rob Kelly explains how to get out of the trap.

10 Tips on Starting a Business and Saving Thousands

A business expert offers advice on saving money on small business startup.

eVenues Matches People Who Need Short-Term Space with Venues Looking for Cash

Company offers online marketplace for renting short-term meeting and event space.

Healthcare, Green Industries & Tech Lead Way in Growth Sectors

Even with the economy still lagging, there are high-growth industries emerging that will attract startups, including opportunities in healthcare, green industries, education, and internet and technology. And many of the growth sectors have niches that don't cost a lot to participate in.

Creative Solutions to Getting a Business Started on Limited Cash Resources

If you want to make money online and in retail with a new business, head over to LinkedIn's Small Biz Nation group for an active community of helpful hints from experienced business owners and bloggers.

Entrepreneur Finds a Niche in Juvenile Products Market

A former Microsoft HR manager saw an opportunity where most people see a nuisance: picking up the sippy cups, pacifiers and other objects tossed by toddlers from their strollers, car seats and high-chairs.

BootyPop Founders Use Savvy Marketing & PR to Kickstart a Brand

The founders of BootyPop discuss their entrepreneurial story.

Facebook is On a Mission to Help Small Businesses

Facebook has a new plan to give away cheap advertising to small businesses: but is it worth doing at any price?

MBA Applicants Drive Demand for Social Networking Site

A site for MBA applicants seeks to be more of a social network than a test-prep site.

Young Entrepreneur Defies Conventional Wisdom

It used to be that successful startups had to focus on one thing and one thing only. These days, entrepreneurs (especially young ones) are doing multiple businesses at the same time, and succeeding. Do the old rules not apply?

Web Entrepreneurs Have Plenty of Company

Young entrepreneurs in web design don't seem to mind having endless numbers of competitors. Why is that?

Helping Seniors Travel and Caregivers Enjoy Vacation

The first step for anyone starting a company is to focus on a market niche that has growth potential. One entrepreneur has combined several into one: an aging population, an increase in wealth and disposable income, and a societal desire for travel and mobility.

Young Entrepreneurs Fail But Try Again

Berkeley College's students are carving out entrepreneurial niches serving ethnic and minority markets and learning how to bounce back from failure.

Kris Ruby's Advice for Young Entrepreneurs:

24-year-old Kris Ruby runs a fledgling social media and PR agency and has advice for fellow entrepreneurs that has as much to do with lifestyle as business -- including eating right and avoiding bad romantic relationships.

Giving Away Content Leads to New Customers

Content marketing offers entrepreneurs a way to gain audience and ultimately customers at low cost.

Focusing on Simplicity to Appeal to Mobile Marketers

Tatango, a mobile messaging company led by its 26-year-old founder, has made mistakes with hiring (and firing), and not asking for help as soon as he should have. But his good moves -- including over-capitalizing and focusing on becoming well-known in the mobile

Turning a Profit by Improving an Old-Line Business

A young entrepreneur takes his experience in retail kitchen cabinet sales and his brother's e-commerce and search engine optimization know-how, and together they launch an online business that broke even in six months and is headed for $1 million in sales in its second year.

Addoway Seeks to Create Trust-Based Online Shopping Experience

Online shopping site Addoway.com is trying to stand out in a market dominated by a few giants by focusing on bringing buyers together with sellers their friends already trust.