The most powerful principle is often the most overlooked. Confidence is divided into two parts: confidence in yourself and confidence in others.
Confidence in yourself is essential, and those who create their own good luck have high degrees of assertiveness and self-esteem. They keep to their purpose, persevere, and work to create the conditions that ultimately help them achieve success. Also, they are great visualizers. They use their imaginations -- specifically, their visualizing techniques -- to form mental images of their goals.
Closely linked to assertiveness and self-esteem is trust in others and respect for them, seeing other people as major sources of opportunity. This doesn't mean that one must be naive and trust just anyone. Instead, it speaks to the trait of seeing others as sources of opportunity for achievement.
Without confidence there is no way to "give yourself" to the situation. If there is no intimacy -- if it is ruled out by paranoia or rampant suspicion, for example -- there can be no opening up to others. Hence, there can be no room for dialogue or for the genuine and sincere exchange of opinions. Without this, any initiative proceeds more slowly until, eventually, it simply withers and dies.
5. Cooperation
Synergy is key. Trust in others leads to solid a network of work colleagues and friends, which, in turn, provides more resources to carry out projects than if they were managed alone. Think cooperation rather than competitiveness. At the most basic level, any project or undertaking takes place in the context of the broader group, and everyone should have the chance to emerge a winner.
As we have seen, whether or not one can create good luck basically depends on an attitude towards oneself, towards others, and towards life. It is also tied to the perception that the individual is much more of a cause than an effect. And above all, to the realization that one must make oneself the creator of the conditions that foster success and the achievement of specific, visualized goals.
We think of luck -- the sort that wins lotteries -- as random. It can be favorable or not, but it is always occasional, brief, and impermanent. We have found that of the people who have won big sweepstakes prizes, many lose everything they gained, typically within four years to seven years of hitting the jackpot. Furthermore, their personal relationships with family, friends, and colleagues often suffer.
On the other hand, since those who create their own good luck owe success only to themselves and their own initiatives, not just to a random roll of the dice, they are acutely aware of the origins of their good fortune. Moreover, having seen it work before, they know how to repeat it.
The problem is that we often seem to forget old principles based on common sense, which basically say that we must work, be aware of our actions, and take responsibility for correcting them when the need arises. The person who grasps that wisdom is lucky indeed.
________________________________________
About the authors
Alex Rovira and Fernando Trias de Bes are professors at Spanish B-school ESADE and authors of the book, Good Luck: Create the Conditions for Success in Life & Business, which has sold nearly 1 million copies worldwide since it was introduced in February, 2004. Both are partners at market research firm Salvetti & Llombart in Barcelona, Spain. Fernando Trias de Bes also co-authored Lateral Marketing with Philip Kotler (Wiley: 2003). For more information see www.GoodLuckTheBook.com.
