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Writing a Business Plan - Company History

Telling the story of your company provides background for the rest of the plan

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The business plan background, which follows the executive summary, should detail your company’s history. This part will vary, depending on how developed your business is. The history of a startup is obviously different than for an existing company. This section should be about a page long, although it’s OK to stay under that limit if you’re starting a brand-new company.

Here are a few points that you should be sure to include in this section:

  • The origin of the idea for the business
  • Your progress to date
  • Problems you’ve faced so far
  • Short-term growth plans
For a new business you might want also to include some personal history and business background. Some points to make in this section:
  • Your educational history
  • Other companies you’ve worked for
  • Previous businesses you’ve started
  • Your technical skills
  • Your areas of expertise in your industry segment
  • Your areas of weakness or inexperience and how you plan to compensate for them
  • Any relevant professional clubs or associations you belong to
Overall, this section of your business plan should give an interested investor a better idea of who you are and how this business idea came about. Again, keep it concise and avoid extraneous personal information.

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