Jim Schakenbach

Jim Schakenbach has over 25 years of writing experience for broadcast, advertising agencies, and technology marketing communications. With a degree in journalism from Washington & Lee University and a career as a journalist, copywriter, and agency principal, Jim brings both real life experience and a depth and breadth of knowledge that enables him to write effectively and confidently about a wide range of subjects and industries.

Over the past two decades, Jim has written for a remarkable range of local, national, and international clients. From American medical device manufacturers, to German optical companies, to Egyptian software developers, Jim has turned complex, often highly technical content into clear, concise and compelling stories, creating understanding for the reader and valuable brand identity for the client.

Jim is currently Principal of BIGWORDS Content Development. For more information, visit http://BigWordsContent.com.

Articles by Jim Schakenbach on About.com:

Product's Ready! Now What? Go-to-Market Strategies for High Tech Entrepreneurs

Entrepreneur’s Guide to Successful Trade Press Publicity

Getting Found: Achieving Visibility Without Spending a Lot of Money

When Is This Thing Going to Hatch? Understanding Marketing Incubation

Marketing Continuity: Creating An Image Greater Than The Parts