1. Money

Starting a Business - Getting from Concept to Reality


You've got your great idea and now you're ready to execute. How do you get from concept to reality? You'll find the answers here.
  1. Naming Your Business and Products
  2. Business Legal Structures
  3. Setting Up Operations
  4. Business Financing
  1. Positioning & Pricing
  2. Getting Help
  3. Launching Your Business

Naming Your Business and Products

How will your business be known? Will the name be descriptive or distinctive (they're rarely both)? And as you choose the names of your business and products, you'll also need to consider existing trademarks and domain names.

Business Legal Structures

Sole proprietor, partnership or corporation - what form will you do business in? The decision affects more than just your taxes. It's best to set up from the start with the end in mind.

Setting Up Operations

Besides the legal structure and the development of your core product or service, there are a multitude of other things you'll need to take care of before you're fully "in business".

Business Financing

While many entrepreneurs "bootstrap", or self-fund, their business, many more turn to friends, family, investors, banks and other lenders to obtain the capital they need. Explore all your options in order to determine which approach is best for your business.

Positioning & Pricing

Before you can go to market, you have to decide how much to charge for your product and how to position your product in the marketplace, and the two are inextricably linked.

Getting Help

Good news! You don't have to go it alone, and few successful entrepreneurs actually do. There are a multitude of organizations that offer help to entrepreneurs for free or very inexpensively. Also, every entrepreneur should have a mentor, and the sooner you find one, the better.

Launching Your Business

You're all set up and ready to go. Now how do you go about launching your product or service and getting your first customers?

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