John: I think you hit the nail on the head, Murray. Not all activities in the business are valued at the same rate. So when you learn what are the highest income or the highest impact producing activities specifically, based on your unique abilities, and the company's needs, and you focus on those high income producing activities, then you, all of a sudden, see great, probably 80% of my day currently is spent on the other stuff.
If there is a way to turn around your focus, to get you to focus on the things that you should be focused on, you can get other people to do the other tasks that you shouldn't be doing, and you can buy back your time.
What a coach does is the same thing a parent does for a child, who wants to learn how to ride a bike. You eliminate, or she eliminates, the learning curve, by showing them how to do it right the first time, and whether you want to learn how to run a marathon… If somebody wanted to run a marathon that's really never run before, and they had to figure out all of the different components of getting ready for a marathon, and how to train properly, it would take them a few months versus hiring a coach and starting day 1, with the right thinking, the right diet, the right training program, the right material, the right tools, the right resources, etc.
So they, in fact, will be doing things that they should be doing immediately versus trying to figure out what to do through trial and error.
Scott: I could absolutely sit here and carry this conversation on all day. But beyond a certain point, it probably ends up being not the optimal use of all of your time. So, I just want to say that it has been truly a pleasure and informative and inspirational. Any parting thoughts for our listeners?
John: I think from my vantage point, everybody who has a desire, a passion, something in them that tells them that they want to have the freedom and they want to have the life-style that comes with building their own business. Business is the royal road to financial freedom when you build your business to the point where it works for you and it'sn't just a job where you have got to go to every day to make ends meet.
And the reason you have that passion is because you also have within you the ability to get it done, and so we want to be a part of helping people with the dreams that they have.
And if there is anything that we could do to assist that, we have got a lot of tools and resources that we give people for free and we have, obviously, got a lot of other programs for people.
If there is anything that we could do to help any of the people in your programs and who pay attention to your wonderful wisdom, we would love to be a part of that.
Murray: John, I would just like to add, and Scott, that I would like to put out the message that you don't have to go it alone. Being an entrepreneur doesn't mean that you have to be by yourself.
There are opportunities and environments in which you can flourish in, where you can continue to be in business on your own, but not alone. And it's okay to raise your hand and say that you want help.
Asking for help is not a sign of weakness. It's a sign of strength. And I wish you all a great day.
Scott: This is Scott Allen, the Entrepreneurs' Guide for About.com. And I have been talking with John Assaraf and Murray Smith, the cofounders of OneCoach. You can visit their site at OneCoach.com and learn about their Business Mastery Program. Thanks for listening.