Articles Index

Getting PR in Your Town: Realities to Remember
Media coverage is some of the best free advertising you can get, but there are risks and challenges involved. Learn how to leverage local media for publicity for your business.

Remembering the "R" in "PR"
With the ready availability of mass communications, it has become very easy to reach the media on a large scale through email blasts, media alerts, and wire services. But just reaching them isn't enough - you also have to reach them effectively and catch their attention to get coverage. We often focus so much on the "P" - Public(ity) - that we forget that the "R" in PR stands for Relations(hips).