1. Money

Sales & Marketing

Many people confuse marketing, sales, advertising, public relations, and publicity. "Marketing" actually covers all of these, but I've broken out some of these into sub-topics. Also, read down past the sub-topics to find some general marketing articles.
  1. Internet Marketing (22)
  2. Publicity (7)
  3. Selling (10)

How to Create a Killer Elevator Pitch
A "killer elevator pitch" is something that every entrepreneur needs to have in his or her back pocket for those critical chance encounters with a potential investor, business partner or ally. Learn the essential ingredients for crafting an elevator pitch that makes a great impression in the most minimal amount of time.

Social Media Influence: Content Strategy
There's definitely more to social media marketing than meets the eye. As we learned in Part 1, it's critical to identify influential members of your ecosystem in order to begin monitoring and cultivating them.

7 Steps to Being a Great Public Speaker
Being an effective speaker and presenter is an essential part of entrepreneurial success. This article reviews seven core elements, some often overlooked, of being a successful presenter.

How to Design a Direct Mail Package for Response
With the growing popularity of the internet, it's all too easy to forget about other forms of reaching customers directly. But surprisingly, direct mail response rates are actually increasing, thanks to better list maintenance and targeting. And while a compelling offer is a must, without the right design and copy, your piece will never get opened and your offer won't even be considered. Here are nine essential design tips to maximize response with the right offer to the right audience.

Selling Techniques that Get You in the Door
How to get appointments and close more business

10 Direct Mail Order Ideas to Boost Your Response
A lot of direct mail pieces get thrown straight in the trash. Making yours stand out in the right way can help prevent that and improve your response rate.

5 Steps to a Better Return on Your Advertising Investment
An advertising pro offers five simple steps to make sure your small business advertising strategy works, and shows you how to avoid the pitfalls that lead to wasting marketing time and money.

Direct Mail Marketing Continues to Grow
Some people call it "junk", but savvy business owners know that direct mail marketing is money in the bank. Even in this down economy, marketers continue to direct funds to direct mail marketing because of its high ROI.

If you're in business, you need to use social networks to gain attention.

Product's Ready! Now What?
The moment of truth has arrived. You and your team have spent months – possibly years – researching, prototyping, and testing. Your innovation is finally ready for market. Now what?

Social Media Influence: Map Your Allies
Many small businesses find social media intimidating, but it can be a great, low-cost way of connecting with customers and influential members of the press.

Making Time for Marketing
There are many ways to include marketing activities in your busy life, instead of wishing you had more time for marketing. Make marketing a part of the time you are already spending.

Marketing Your Home-Based Business
Three simple and cost-effective steps for marketing your home-based business.

The Hidden World of Bartering
Increase your client base and thereby your referral base, get rid of excess inventory, fill up available schedule time, and get goods and services, all at a reduced cost to you. Barter is alive and well in the 21st century.

Seven Steps for Creating Successful Marketing
Guerrilla Marketing guru Jay Conrad Levinson breaks it down into seven short, simple concepts.

Niche Marketing: Targeting the Best Prospects
Occupying a niche means you won't be competing with a lot of similar businesses solely on price. And because you will be selling products and services that are customized to the specific needs and predispositions of a select group of people, you can often charge more. Your products and services serve a market that can't easily find alternatives.

Promotional Products Can Boost Your Customers' Awareness of Your Business
Promotional products are more cost effective than any other type of media, according to a new study.

How to Create a Killer Elevator Pitch
A "killer elevator pitch" is something that every entrepreneur needs to have in his or her back pocket for those critical chance encounters with a potential investor, business partner or ally. Learn the essential ingredients for crafting an elevator pitch that makes a great impression in the most minimal amount of time.

7 Sure-Fire Ways to Build Your Referral Business
Referred leads offer a 60 percent close ratio for your small business. Learn how to optimize your customer referrals to your company.

Pricing Strategy: How Much Should You Charge?
One of the most difficult, yet important, issues an entrepreneur must decide is how much to charge for his product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will help you with your decision.

One-Stop Marketing Resources
Collection of over a dozen original articles from our Small Business: Canada Guide, Susan Ward, plus links to marketing features from other About.com Guides.

Product's Ready! Now What?
The moment of truth has arrived. You and your team have spent months – possibly years – researching, prototyping, and testing. Your innovation is finally ready for market. Now what?

The Power of Gravitational Marketing
In this excerpt from the book, "Gravitational Marketing", authors Travis Miller and Jimmy Vee explain how smaller companies can defy the laws of gravity by attracting more than their fair share of business.

The Power of Follow Up
You can easily differentiate yourself from your competition by making the effort to follow-up with your prospects and customers. Dont take it for granted that they will call you. Be proactive and contact them.

How to Land Your First Consulting Client
Consulting is a big—and growing—business. The market for consulting services is estimated to be between $130B and $150B annually, and professional consultants are among the highest paid workers, earning more than many doctors, lawyers and other professionals. So how do your break into consulting?

How Self-Published Books Create Highly Profitable Businesses
For most authors, there's not a lot of money to be made in selling books alone. At a few dollars profit per book, you have to sell thousands and thousands of copies to earn any substantial income. But when you use your self-published books as a sales tool to identify customers and make additional sales, then your self-published books become a money-generating tool that can drive a million-dollar business.

Seven Steps for Creating Successful Marketing
Guerrilla Marketing guru Jay Conrad Levinson breaks it down into seven short, simple concepts.

The Hidden World of Bartering
Increase your client base and thereby your referral base, get rid of excess inventory, fill up available schedule time, and get goods and services, all at a reduced cost to you. Barter is alive and well in the 21st century.

Marketing Your Home-Based Business
Three simple and cost-effective steps for marketing your home-based business.

Last Minute Client Gifts: 5 Corporate Gifts With Lightning-Quick Turnaround
Last Minute Client Gifts: 5 Corporate Gifts With Lightning-Quick Turnaround

Four Tips on Managing Your Sales Pipeline to Entrepreneurial Success
Managing the sales pipeline of opportunities is the key to entrepreneurial success

6 Questions Your Marketing Strategy Should Answer

Companies Have to Connect with Customers Digitally to Succeed
Companies need to have conversations with customers online through social networks and digital strategies to be successful.

Using Tumblr for Social Media Marketing
Tumblr is both a blogging platform and a social network. Here are some tips on using it to market your business or entrepreneurial endeavor.

Pinterest for Entrepreneurs
How entrepreneurs can use Pinterest for business success.

Six Ways To Market Your Business on a Shoestring Budget
Is a "marketing plan" only for people with lots money to spend on a multi-faceted advertising program? Not necessarily. Check out these tips for maximizing your exposure even when you have a shoestring budget.

Google+ and Your Business
Why Google+ is good for your business.

Kickstarter Success Story: Crowdfunding a New Marketing Paradigm
Joseph Jaffe discusses his latest project, a marketing book successful crowdfunded on Kickstarter.

5 Ways to Get More Customers
Five tips on getting more customers from employing lean methodology to using Twitter.

Customer Acquisition Lessons From Men's Underwear and Razor Blades
The success of upstart companies like Dollar Shave Club and Flint and Tinder in this niche market have something to teach any entrepreneur about acquiring customers.

Basics of Email Marketing
In this three-part series, we’ll look at the basics of email marketing (including key terminology), how to setup and manage your first email campaign, and how to grow a list through great content.

Email Marketing Setup
In this three-part series, we’ll look at the basics of email marketing (including key terminology), how to setup and manage your first email campaign, and how to grow a list through great content.

Grow Your Email List
In this three-part series, we’ll look at the basics of email marketing (including key terminology), how to setup and manage your first email campaign, and how to grow a list through great content.

6 Ways to Deliver Better Customer Service
Delivering excellent customer service need not tie you up in knots. Here are 6 ways to quickly and easily upgrade your customer service.

Marketing to Millenials
Millenials -- also known as "Generation Y" -- is the generation immediately after Generation X. Born between the early 80s and the aughts, this generation represents a sought-after demographic for marketers. So how can you get their attention? Here are a few ideas.

Four Entrepreneurs Vie to Have Their Commercial Seen During the Superbowl
Four businesses from around the country vie to have their commercial featured during the Superbowl thanks to this contest by Intuit.

How to Find Free or Cheap Stock Photography and Music for Your Promos
When you're making commercials or content for your business, don't lift copyrighted material. Here are some tips on finding great royalty free stock.

What is "real-time" marketing?
"Real-time" marketing is meeting the customer halfway, being flexible and responsive, and developing initiatives that feel fresh and of the moment.

All About Twitter
Will the Twitter IPO look anything like Facebook's? Time will tell. The social network, which will trade under "TWTR," is expected to go public in the first week of November. To commemorate this momentous occasion for 140 character blocks of text, let's dive deep into the little social network that could.

Use "Real Time" Marketing in Your Business
Harness the concept of "real time" marketing and create social content that is in tune with the needs of your customer.

Master Emerging Social Networks Like Vine, Instagram and Tumblr
Tips on going beyond Facebook and Twitter with emerging social media marketing channels like Vine, Instagram, Google+ and Pinterest

How to Up Your Social Media Game in 2014
Are you paying attention to the many emerging networks like Vine, Instagram, Tumblr, Google+ and Pinterest? Here's why you should.

Running a Content Business
When the "information superhighway" often seems like an overload of information -- you may be able to profit from intelligently presented information, well targeted to a defined niche group.

Get Yourself Discovered
If you feel like there are veritable tumbleweeds rolling through your business, these are among the easiest and least expensive ways to get discovered.

4 Essential Tips for Painless Public Speaking
Speaking can be a great way to bring more customers to your business. So the next time you plan to be on a podium, peruse these simple tips to make your talk as engaging as it can be.

Market Research: Essential Free Resources for Building Your Business
Market research tips for entrepreneurs including ways of research your market, using library databases, Google trends and more.

Growth Hacking Essentials: Engineer Massive Growth for Your Startup
Your business isn't traditional -- so why is your marketing strategy? Learn how "growth hacking" is changing the game for startups.

Using Social Media to Build Your Personal Brand
Are you using social media to strengthen your relationships with customers, set yourself apart from the competition and discover new leads and contacts? Here's how.

The Entrepreneur's Complete Guide to Social Media Marketing
This is the entrepreneur's ultimate guide to social media: how to develop a social media strategy, make money online with a blog, learn Twitter, Facebook, Pinterest, Vine, Instagram and more!

Design on a Dime
Graphic design, branding and web design -- all of these things are critical for a new business. Want to make your mark without breaking the bank? Here's how.

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