Articles Index
How to Design a Direct Mail Package for Response
With the growing popularity of the internet, it's all too easy to forget about other forms of reaching customers directly. But surprisingly, direct mail response rates are actually increasing, thanks to better list maintenance and targeting. And while a compelling offer is a must, without the right design and copy, your piece will never get opened and your offer won't even be considered. Here are nine essential design tips to maximize response with the right offer to the right audience.
10 Direct Mail Order Ideas to Boost Your Response
A lot of direct mail pieces get thrown straight in the trash. Making yours stand out in the right way can help prevent that and improve your response rate.
Product's Ready! Now What?
The moment of truth has arrived. You and your team have spent months – possibly years – researching, prototyping, and testing. Your innovation is finally ready for market. Now what?
Direct Mail Marketing Continues to Grow
Some people call it "junk", but savvy business owners know that direct mail marketing is money in the bank. Even in this down economy, marketers continue to direct funds to direct mail marketing because of its high ROI.
The Power of Gravitational Marketing
In this excerpt from the book, "Gravitational Marketing", authors Travis Miller and Jimmy Vee explain how smaller companies can defy the laws of gravity by attracting more than their fair share of business.
How Self-Published Books Create Highly Profitable Businesses
For most authors, there's not a lot of money to be made in selling books alone. At a few dollars profit per book, you have to sell thousands and thousands of copies to earn any substantial income. But when you use your self-published books as a sales tool to identify customers and make additional sales, then your self-published books become a money-generating tool that can drive a million-dollar business.
Making Time for Marketing
There are many ways to include marketing activities in your busy life, instead of wishing you had more time for marketing. Make marketing a part of the time you are already spending.
The Power of Follow Up
You can easily differentiate yourself from your competition by making the effort to follow-up with your prospects and customers. Don’t take it for granted that they will call you. Be proactive and contact them.
Pricing Strategy
One of the most difficult, yet important, issues an entrepreneur must decide is how much to charge for his product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will help you with your decision.
How to Land Your First Client
Consulting is a big—and growing—business. The market for consulting services is estimated to be between $130B and $150B annually, and professional consultants are among the highest paid workers, earning more than many doctors, lawyers and other professionals. So how do your break into consulting?
Niche Marketing: Targeting the Best Prospects
Occupying a niche means you won't be competing with a lot of similar businesses solely on price. And because you will be selling products and services that are customized to the specific needs and predispositions of a select group of people, you can often charge more. Your products and services serve a market that can't easily find alternatives.