Name, title, company, website
Co-Founder, iTySE
Describe your business
iTySE is a line of fashionable and eco-friendly reusable shopping bags.
Do you have a written business plan?
Yes. We put a lot of emphasis on nailing down a business plan in our beginning stages.
If you have a business plan, do you refer to it often?
We put in endless hours on our business plan, attending small business start-up groups, seeking out the insight of experts and the like when we were first getting started. In the end we do feel the process was helpful, but the actual business plan not so much! Our business plan exists, yet we rarely refer back to it. We learn something new every day, so much so that we would have to tweak our plan on a daily, perhaps hourly basis!
Advice
- Be Aware of how much things cost. When we first started, the costs associated came as bit of a surprise.
- Know your competition.
- Find a need and fill it.
- Seek out help if you're lost. My business partner, Chris Kodama, and I spent much of the first year in legal counsel, attending small business start-up groups, and doing our homework!