What I Did:
I already ran two successful Internet businesses but when people started asking me to do for them what I had done for myself, I eventually decided to launch a third business - LA Wolfe SEO & Marketing.
I now specialize in helping website owners who are not appearing in search engines or whose sites have been blacklisted or trashed by other SEO companies. I take the toughest jobs and worst websites and work magic for my clients.
How I Did It:
I began by doing work for free to help friends, family, and nonprofit organizations. These business owners told other people about my work.
When a large law firm contacted me to help them get their website back into search engines (a previous web company got it banned because they were using blackhat SEO strategies) I decided it was time to officially launch as a new company. I have to admit I have had to downsize one of my other businesses, but my new venture is even more lucrative and I really enjoy what I do.
Lessons Learned
- Under-pricing your work just because your business is new lends the impression you are not the best to do the job. Price yourself mid-range when starting out and increase your fees as you gain a list of clients.
- Everything takes five times longer to accomplish than you think it will.
- You cannot judge a website by its look. Never, ever price a job without looking at the code and site hierarchy. What you think might be an easy fix - rarely is.
