Your Name, Company Name, Website
Dennis Bevers, BASSCO, Inc.,
The Moment I Thought We Might Not Make It
I can't recall a time when I thought I wouldn't make it - as there was no alternative. Sink or swim, I was committed to making my business successful.
Even when we were squeezing every expense, getting by as best we could, and using credit cards to pay for car repairs to keep going, I had to make my business work for the benefit of my family.
How We Turned it Around
When existing clients didn't need more products, I sought out new clients. I looked for more ways to expand the items I sold to existing accounts by serving other departments and other buyers.
I had help, with referrals from satisfied clients that opened doors that I might never have opened on my own.
Lessons Learned
- There's no customer too small - only small-minded people. Small orders often times lead to larger orders. And minor clients can open doors to major prospects.
- Although there never seems to be enough time to accomplish every little thing and take care of every detail, when it comes down to it, people find the time to correct errors that occurred in haste. So take the time to do it right the first time.
- Leverage your time and knowledge of what you do best, by training others to do the same working with you.