In Search Engine Marketing, Choosing Right Vendor is Key
While of course we utilize various aspects of technology in our every day business practices, we feel that our investment in search engine marketing has been a big payoff. We feel this way because th…
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Using Technology to Increase Customer Contact
Using the social business big three - LinkedIn, Facebook and Twitter, along with QAlias, Merchant Circle and Plaxo, we build social media expert status and pages 1-3 search engine dominance. Leveragi…
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Tech Company's Business Runs on VoIP, Salesforce & Cloud Computing
We use Salesforce.com not only as a traditional CRM, but we also use it for customer service ticketing, to send and store customer satisfaction survey information and also for project management. Alt…
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Chamber of Commerce Relies on VOIP and Smartphones
As CEO of the Wadsworth, OH, Chamber of Commerce, the technologies vital to me and my team are:•Smartphones so we can always access information on the Internet •Our VOIP phone system so t…
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Using Managed Services & Cloud Computing
The Evolved Office is essential to our business. It gives us enterprise-class functionality, flexibility, mobility, business continuity/disaster recovery protection, and scalability. Our employees ha…
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Phone System Helps Small Distributor Improve Customer Service
OnSIP is our key tech tool. We don't have a lot of technical expertise, but with this system we can easily bring disparate offices into the system and add extensions, and even setup a second auto att…
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Embracing New Technologies Helps Consulting Firm Stay Ahead
1. The usual suite of Microsoft Office (including Access & Excel), the internet, email & a website – those have to be givens at this point2. PerfectForms – Flash surveys, Governance Asses…
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Being Found Online
The Internet is the key tool to my business. My business is targeted to people who are educated, interested in culture and travel, and use the Internet on a daily basis. This group of people can easi…
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Outright.com Uses Freeware To Cut Technology Costs
Our key tech tools are:1. Google Apps: GMail and Google Calendar run our internal communications2. PivotalTracker :as an agile development-based firm, we rely on this tool to manage release prioritie…
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Embed Video in Your News Releases
Market research has shown that viewers are more inclined to act on information if it includes video. Given the athletic nature of Hamic's work, he believes including video – a demonstration for…
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"Sticky" Videos Increase SEO Rank and Sales
As I mentioned above, online video, and the SEO benefits it offers is critical to my business. Using an affordable product called SearchSuccess from online platform provider Fliqz, we recently submit…
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Investing in Server Technology Pays Off
The team has been successful in a rapidly evolving, fluid, and dynamic market in large part because Manta is a Web metrics driven business with a technology platform that provides the team with objec…
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Using Quick-Response Codes to Boost Business
Since Batter Blaster is such a unique and visual product, we truly make the most out of the internet and social media to spread awareness. Our online initiatives are low cost and highly effective and…
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"Cloudy" with a Chance of Lower IT Costs
Moving your existing network to a cloud-based model is easy to do, and the cost is usually recovered within the first year. Here are some of the things companies like Bob's will want to consider:Will…
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Gaining New Customers Through Twitter
Facebook is a staple of managing a new business -- in fact, having a well managed fan page is crucial to gaining legitimacy. That said, the conversation is still systematically uni-directional, so we…
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Smartphones & Google Apps form Foundation for Small Biz Tech
Smartphones (iPhones & Droids)Information is power. Smartphones allow us to connect with each other and valuable customer data. We have also found that using Google Apps allows us direct access to cu…
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Search Engine Optimization Saves You Money
Technology is not one of my areas of expertise, but one thing that is so simple and that has helped a tremendous amount in growing our business is implementing SEO work into our website. This has all…
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Run a Business on Twitter and MailChimp
We work completely in the cloud. For invoicing we use FreshBooks, BatchBook for CRM, Google Docs and DropBox for sharing documents, Skype to keep in touch with our clients and work via video chat, Ma…
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"Head in the Clouds" Computing
Pixily – We use our own cloud based service to manage our business. Pixily is an online document management service; we are a search engine for paper and digital files. We help paper intensive …
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