Updated Articles and Resources

By Amanda McCormick, About.com Guide

Social Media Influence: Content Strategy Created: Saturday, May 18, 2013 Updated: Saturday, May 18, 2013
There's definitely more to social media marketing than meets the eye. As we learned in Part 1, it's critical to identify influential members of your ecosystem in order to begin monitoring and culti...
Social Media Influence: Map Your Allies Created: Saturday, May 18, 2013 Updated: Saturday, May 18, 2013
Many small businesses find social media intimidating, but it can be a great, low-cost way of connecting with customers and influential members of the press.
An Intro to Social Media Marketing Created: Saturday, May 11, 2013 Updated: Saturday, May 11, 2013
Social networks are transforming the way customers interact with brands. Master that shift and your business will profit.
Best Jobs for Mompreneurs Created: Thursday, May 09, 2013 Updated: Thursday, May 09, 2013
From blogging your passion to freelance writing to affiliate marketing to call center work, these are some of the best jobs for entrepreneur moms.
Best Jobs for Mompreneurs Created: Thursday, May 09, 2013 Updated: Thursday, May 09, 2013
From blogging your passion to freelance writing to affiliate marketing to call center work, these are some of the best jobs for entrepreneur moms.
6 Questions Your Marketing Strategy Should Answer Created: Saturday, May 04, 2013 Updated: Saturday, May 04, 2013
Creating a great product or service is one thing -- now how are you going to get customers? Here are the core questions your marketing strategy should address.
Lean Startup 101 Created: Tuesday, April 30, 2013 Updated: Tuesday, April 30, 2013
The Lean Startup borrows both name and philosophy from the lean manufacturing framework developed at Toytoa by Taiichi Ohno and Shigeo Shingo. Find out the basics here.
Ideas For Consultants Who Want More and Better Work Created: Friday, April 26, 2013 Updated: Friday, April 26, 2013
Book Yourself Solid has for a long time been an invaluable system for consultants looking to book more and better work. A new illustrated edition adds another layer to the useful guide -- offering ...
Startup Stories: Geoff Bartakovics of Tasting Table Created: Friday, April 26, 2013 Updated: Friday, April 26, 2013
Geoff Bartakovics, co-founder and CEO of Tasting Table, recently gave a talk at the Assembled Food conference, an event focused on the convergence of the food industry and the startup space.
Startup Stories: What I Wish I Knew Created: Thursday, April 11, 2013 Updated: Friday, April 12, 2013
Tips from entrepreneurs on asking for help, putting the customer first, being your own bookkeeper, and more.
The Basics of Starting Up Created: Thursday, April 11, 2013 Updated: Thursday, April 11, 2013
These are the basics you'll need if you're looking to be an entrepreneur, including how to pick a location, insure your business, and start marketing yourself.
Why it Pays To Work in a Startup Before Launching Your Own Created: Wednesday, April 03, 2013 Updated: Wednesday, April 03, 2013
What entrepreneurs can learn from an apprenticeship at a startup.
All About Microfinance Created: Saturday, March 30, 2013 Updated: Saturday, March 30, 2013
An introduction to microfinance for entrepreneurs.
Intro to Crowdfunding Created: Saturday, March 30, 2013 Updated: Saturday, March 30, 2013
A guide to using crowdfunding to fund-raise for your business.
Funding Success Stories from Square, Fab and Couchsurfing Created: Friday, March 22, 2013 Updated: Friday, March 22, 2013
Funding success stories from Fab, Square and Couchsurfing and what lessons more modest entrepreneurs can apply.
Best Podcasts for Entrepreneurs Created: Wednesday, March 20, 2013 Updated: Wednesday, March 20, 2013
Best podcasts and video interview series for entrepreneurs
An Intro to SBA Loans Created: Friday, March 08, 2013 Updated: Friday, March 08, 2013
A overview of how to successfully apply for an SBA loan.
Fundraising: An Overview Created: Monday, March 04, 2013 Updated: Monday, March 04, 2013
Fundraising tips for startups and small businesses.
Business Plan: The Marketing Plan Created: Thursday, February 28, 2013 Updated: Thursday, February 28, 2013
How to define the marketing plan for your business plan in four easy steps
How Storytelling Techniques Can Jazz Up Your Business Plan Created: Wednesday, February 20, 2013 Updated: Wednesday, February 20, 2013
Storytelling techniques to help your business plan including point of view, conflict, coherence and more.
3 Simple Principles to Increase the Value of your Business Created: Sunday, February 10, 2013 Updated: Thursday, February 14, 2013
Tips on how to increase cash flow, decrease risk and prepare to take advantage of appropriate market place dynamics to maximize the value of your business.
Your Business Plan Gameplan Created: Saturday, February 09, 2013 Updated: Saturday, February 09, 2013
Critical steps to writing a business plan including instructions and timelines.
Create a Strong Financial Projection for Your Business Plan Created: Tuesday, February 05, 2013 Updated: Tuesday, February 05, 2013
Creating a strong financial projection for your business plan.
Question Key Assumptions in Your Business Plan Created: Tuesday, February 05, 2013 Updated: Tuesday, February 05, 2013
Questioning key assumptions when you are writing your business plan.
Reasons Why Entrepreneurs Avoid the Business Planning Process Created: Friday, February 01, 2013 Updated: Friday, February 01, 2013
The most common reasons entrepreneurs fail to complete a business plan.
Great, Free Business Resources Await in Your Local Public Library Created: Sunday, January 27, 2013 Updated: Sunday, January 27, 2013
Use your local library for a wealth of opportunity and resources in building and launching a business.
How To: Accept Payments Online Created: Wednesday, January 23, 2013 Updated: Wednesday, January 23, 2013
Tips on apps and platforms for setting up an online shop and getting paid online.
All About Making Money With Affiliate Marketing Created: Saturday, January 12, 2013 Updated: Wednesday, January 23, 2013
Secrets of building a successful affiliate marketing business.
The Secrets of a Successful Muse Business Created: Saturday, January 12, 2013 Updated: Saturday, January 12, 2013
A look inside a successful muse business inspired by Tim Ferriss's book The Four Hour Work Week.
Contact Information for the About.com Entrepreneurs Guide Created: Saturday, January 12, 2013 Updated: Saturday, January 12, 2013
Find out how to get in touch with the About.com Entrepreneurs Guide.
From Affiliate Marketing to Franchises: A Guide to Types of Businesses Created: Friday, January 11, 2013 Updated: Saturday, January 12, 2013
What sort of business should you start? From franchises to affiliate marketing, here are a few ideas.
Questions to Ask Yourself Before Starting Your Business Created: Friday, January 04, 2013 Updated: Friday, January 04, 2013
Key questions that entrepreneurs need to ask before starting a business