OK, are you ready to craft a content strategy to help grow your business?

I have great news for you! We've got you covered with the second part of our two-part series on social media influence.  Read More...

One thing I've learned from years in the social media trenches is that there's a big persistent myth that hangs a lot of people up.

That myth is great content, in and of itself, will cause users to flock to your offering.

As much as it pains me to admit this -- it's not really true.  Read More...

I can't say that I always believed in the power of social media marketing. In the beginning, I wondered, can Facebook really support business goals?

My trial by fire came when I was working on a marketing campaign for the British Tourist Board. Back in 2008, I was assigned by my boss to become "social media champion," that is, the person who helped the rest of the organization adopt and use emerging social media networks.  Read More...

Mother's Day got me thinking about "mompreneurs" -- they are moms who juggle the demands of raising kids with the demands of raising a business. Read More...