Sunday June 9, 2013
The latest video from quirky razor blade company Dollar Shave Club has been the talk of the Internet last week.
If you haven't seen it, take a look (it's already racked up almost a million views as I'm writing this post).
It got me to thinking, how did a complete upstart company like Dollar Shave Club make such a splash in such a short about of time? After all, the company just raised 9.8 million dollars. Read More...
Sunday June 2, 2013
How did you find your first customer?
I keenly remember setting up my first course on Skillshare. I thought I had a surefire hit on my hands.
You know how many tickets I sold? Just one. Oh, the humanity! Read More...
Friday May 31, 2013
I've long been a follower of the influential marketing voice Joseph Jaffe on Twitter (if you're not following now, you should!) but when I heard about his Kickstarter for his new book Z.E.R.O. -áZero paid media as the new marketing model, I knew I needed the inside story.
For one thing, the campaign met its initial funding goal within 5 days, meaning the authors had a great bead on the willingness of their audience to support their efforts. Read More...
Thursday May 23, 2013
A lot of people make the mistake of thinking marketing is only to be done when you have a little extra money to burn.
Not at all -- you can't get customers without getting the word out about your products or services, and if you don't have cash, there's still plenty you can do.
Consider: Read More...