Trademarks 101

Trademarks are a way of registering a brand name for a product, service or company. This helps protect consumers by preventing brand confusion and companies by preventing competitors from attracting your rightful customers by using a similar brand name. Read more about what qualifies, what doesn't, and how to file one.

Related: Intellectual Property 101: Patents, Trademarks and Copyright
Related: How to Create a Great Business Name