Diary of a Startup

Alane Ebner is starting an architecture practice. She has set the rather ambitious goal of going from launch to thriving practice in just 82 days. In order to do that, she has brought in a team of experts to deal with bookkeeping, contracts, graphic design, real estate, web design, etc. -- 22 experts in all.

What makes Alane's story so fascinating, though, is that the whole process is being recorded daily in a group blog written by all the team members called AlaneByDay.com. They're currently on day 25 of 82. If you'd like to see a step-by-step narrative of how a business is launched by a team of experts, this is your chance. While it's particularly applicable to a professional services business, many of the lessons here are applicable to any business.

One word of caution... remember the basic scientific principle that by observing something, we change it. Alane's business is getting far more attention than the typical architecture startup as a result of this unique approach. That won't be easily duplicated, although it certainly should get you thinking about some unique approaches you might take to call attention to your business.