Trendwatching's Top 5 Consumer Trends for 2007
Friday January 12, 2007
My favorite e-zine, Trendwatching.com, has posted their Top 5 Consumer Trends for 2007:
- Status Lifestyles - Now, moreso than material goods, it's certain lifestyles that are becoming status symbols.
- Transparency Tyranny - The millions of consumers who are sharing their opinions on products and services on a daily basis, even capturing those experiences on mobile phones, will dramatically change brand behaviors. Those brands that can consistently create a fantastic customer experience will distance themselves from their competition more quickly and effectively.
- Web N+1 - Last year we had "Web 2.0". What about Web 3.0, 4.0 and on? There's no shortage of innovation on the web. Anticipating those trends and creating products and services ahead of the curve will continue to be a great opportunity for entrepreneurs.
- Trysumers - Their words describe it best... "Freed from the shackles of convention and scarcity, immune to most advertising, and enjoying full access to information, reviews, and navigation, experienced consumers are trying out new appliances, new services, new flavors, new authors, new destinations, new artists, new relationships, new *anything* with post mass-market gusto."
- The Global Brain - Again in their own words, "We’ve spoken about THE GLOBAL BRAIN before: all of the world’s intelligence and experience, fully networked, incorporating not only the usual suspects like gurus, professors and scientists, but the experiences and skills of hundreds of millions of smart consumers as well. With the 'shortage of talent' that every brand on every continent seems to fear in 2007, tapping into THE GLOBAL BRAIN seems a, well, no-brainer. This year, expect many corporations, small and big, to aggressively court the 1% of most creative and experienced individuals roaming the globe."
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