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From Scott Allen, for About.com

Scam Alert - Texas Shuts Down BioPerformance Fuel Pill Scheme

Wednesday January 24, 2007

Those of you who've been reading my site for a while know that I generally take a pretty balanced stand on multi-level marketing. But there are certainly some bad apples out there. I thought I should share this as a word to the wise to thoroughly investigate a network marketing opportunity before becoming involved.

The state of Texas has shut down BioPerformance, a Dallas-based company promoting a fuel-saving pill. The lawsuit contended that:

  • The performance claims were unsubstantiated in an independent test.
  • That the ineffective product, combined with the specifics of the company's promotion scheme, constituted an illegal pyramid scheme.
It turns out the supposedly non-toxic chemical in the pills was actually naphthalene, a mild poison that's the main ingredient of... get this... mothballs! Know the ingredients of what you're selling.

The other big problem is that BioPerformance resellers who recruited additional downline sellers were paid substantially higher commissions than those who actually sold the company's products. If a multi-level marketing compensation plan disproportionately rewards people for recruiting rather than selling the product, it is likely to be considered an illegal pyramid scheme. The laws on this do vary significantly from country to country, though -- you should always check the company's record with your country's commerce or consumer protection agency.

As part of the legal settlement, the company founders will provide more than $7 million in compensation to deceived consumers and are barred from marketing BioPerformance pills or similar fuel additives, although they may continue to operate any legitimate enterprise.

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Comments

May 23, 2007 at 5:38 pm
(1) C.J. says:

Turns out that the only scamer here was the Texas AG.
Bio Performance was tested at Wallace Environmental, an EPA certified test facility in Houston, TX (The one that the AG chose), It turns out that Bio Performance passed the Federal Test Procedure (FTP) and the Highway Fuel Economy Test (HFET). Proving that it does indeed increase fuel mileage and reduce emissions!
Go to http://www.cjd.mybpi.com to see the actual report.

April 7, 2008 at 10:38 pm
(2) cheryl atwell says:

If it was a legitimate company they would not use people to sell their product. The scheme is to get as many people under you so you can make a big fat profit and the product, well, it’s crap so that is why they profit on people. If it was that good it would be on the shelf like Lucas and other fuel additives. It is not a government conspiracy. The product was tested and was the same ingredient as moth balls and food coloring. All fuel products have to be registered with the EPA so they use that in their disclaimer. So what! That does not prove their product is worthy. All fuel products have to be registered. That is the law. I am surprised that they do not get sued for selling moth balls and who knows what damage is being done to the engines. The company would not have paid out if they were truly selling a PRODUCT. Sorry, your Web site doesn’t state anything. It uses vague language. Now they are operating under the name of BPI Worldwide. Be careful they are sucking in anyone that wants to cash in on the fuel crisis.

August 8, 2008 at 2:16 pm
(3) C.J. says:

If it was a legitimate company they would not use people to sell their product.

That statement makes no sense at all sense people are the only creatures on earth who can sell products!

First of all the company only settled with the Texas AG because he was going to drag it out in court for years and none of their distributors would have been able to make any money that way.

Secondly, If it were really a scheme as you claim, then why was that the first charge that was dropped against them?

Third, If it were illegal or a scheme to rip people off, then why was the Texas AG the only one who tried to shut them down? They are operating in all the other states and in over 100 other countries and no one else has a problem with it.

This is a legitimate multi-level company just lake Amway, Shaklee Mary Kay and others who all had the same scrutiny when they got started. They all faced legal challenges too.

Get some facts before you post next time and don’t just voice your opinion next time.

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