Photo by Flickr user davidwilson1949
Build it...and they will come.
One of the movies' most famous lines is an incredible poor way to launch a business. Trust me, I've been there, working on incredibly cool products that couldn't find an audience because no one 1) knew about us and 2) knew what we did.
The answer? A clever, ironclad marketing plan, of course. Craft a good one and you'll be on strong footing. Forget about it and you'll be in a Field of Dreams type scenario, praying to your deity of choice.
So to get the ball rolling on your marketing plan, here is an outline to help you get started.
Did you know that a year of entrepreneurship continues in March with funding? Get ready to get some cash!