I was born and raised in Southern California, eating authentic Mexican food, and I love Chipotle. Sure it may not be as authentico as a hole-in-the-wall taco joint, but the chain is definitely onto a good thing.
I learned more about the Chipotle story, and was surprised to find out what a great (and surprising) entrepreneurial success story it truly is.
For instance, did you know that it was started as something as a feeder business by founder Steve Ells to fund a fine-dining restaurant? That it pioneered the use of humanely raised meat in a national chain? And that its growth was partially funded by McDonald's?
Read on for more about this entrepreneurial success story.