The Bottom Line
Pros
- Extremely well laid out, easy to read and act upon
- "Tips From The Guru" and "Real-World Success Stories" add credibility, impact
- Very comprehensive guide to "credibility marketing" for experts, small business owners
Cons
- Nothing ground-breaking here -- just better organized than other similar books I've seen
- Some web strategies, particularly regarding search engines, are already out-of-date
- Some areas don't have enough detail to be immediately actionable without more information
Description
- Paperback, 288 pages
- Bay Tree Publishing, April 2003
- ISBN: 0972002111
Guide Review - Get Slightly Famous
Regardless of what they're called or what their product, there's a growing market for experts—consultants, speakers, coaches, free agents, "emergent workers". Even traditional small businesses can distinguish themselves by their expertise: the caterer who specializes in Indonesian cuisine; the carpenter who can repair fine woodwork; the financial planner who can show you how put a million dollars in the bank in the next 20 years; the CPA who can show home businesses how to maximize their tax deductions. The list goes on and on."Get Slightly Famous" lays out a simple plan for entrepreneurs to position themselves as experts in their field by finding a niche, creating a personal brand, building media exposure, publishing articles, public speaking, networking, and internet strategies.
While not stunningly original (many of the tips from the various gurus are just a re-hash of their other material), this is without a doubt THE best-organized book on this topic I've read. It doesn't suggest oddball publicity stunts or other attention-getters without substance. It focuses instead on building credibility and exposure to your target market.
This is a must for the bookshelf of any solo professional or owner of a distinctive small business. My copy is already frayed at the edges!