Get Slightly Famous

"Get Slightly Famous" lays out a comprehensive strategy for small business owners and solo professionals to build a credible reputation as an expert on a minimal budget. Most of the recommendations are immediately actionable with just the information in the book. Ample links to resources for moving beyond what's in the book are provided.

Regardless of what they're called or what their product, there's a growing market for experts—consultants, speakers, coaches, free agents, "emergent workers". Even traditional small businesses can distinguish themselves by their expertise: the caterer who specializes in Indonesian cuisine; the carpenter who can repair fine woodwork; the financial planner who can show you how put a million dollars in the bank in the next 20 years; the CPA who can show home businesses how to maximize their tax deductions. The list goes on and on.

"Get Slightly Famous" lays out a simple plan for entrepreneurs to position themselves as experts in their field by finding a niche, creating a personal brand, building media exposure, publishing articles, public speaking, networking, and internet strategies.

While not stunningly original (many of the tips from the various gurus are just a re-hash of their other material), this is without a doubt THE best-organized book on this topic I've read. It doesn't suggest oddball publicity stunts or other attention-getters without substance. It focuses instead on building credibility and exposure to your target market.

This is a must for the bookshelf of any solo professional or owner of a distinctive small business. My copy is already frayed at the edges!