Internet Marketing for Entrepreneurs

Producing good content that positions you as an expert in your field is one of the easiest ways to market your business online -- and it's free.

This is a case study documenting best practices in using a weblog to achieve #1 rankings in Google.

The Internet is here to stay. How can it benefit your local business - and what's currently going wrong? Here are some key elements that prevent many Web site owners from maximizing the potential of their Internet-based activities.

By capturing your visitors’ names, growing your list of email addresses and sending relevant, responsible email to your customers and prospects, you are building a relationship with them. In any business, the relationship is the intangible, powerful force that creates loyal, repeat customers.

One of the most ignored factors after a sale is having a strategy to retain the customer and to maintain sustained customer satisfaction. Sustained customer satisfaction becomes important in every business, but even more so on the Internet.

Tracking the visitors to your site is an essential part of any online business. Simply knowing how many visitors you are getting is justification enough to have some kind of statistics tracking capability. But, you will want to know more about your visitors and their behavior for the success of your e-business.

It seems to be getting harder and harder to achieve visibility for your company without spending a lot of money, but it can be done. The trick is knowing how to “get found”.

The ready availability of information on the Internet makes it easy for people to do free basic background checks on people before entering into business relationships with them. So what does Google have to say about you? If you don't know, you'd better find out. Those skeletons in your closet may not be as hidden as you think. Or worse yet, you may have someone else's skeletons!

Choosing a domain name is an important part of the overall marketing process and should not be taken lightly. Make sure your domain name represents your company, product and image, and you'll be setting a great foundation for future sales.

How to build your small business email list using social media tools like Twitter, Facebook and LinkedIn

A primer on search engine optimization for small business marketing.

A conglomeration of About.com articles on effective use of search engine optimization, social media tools and other Web oriented technologies to increase business results.

An expert offers tips on how to grow a company's email marketing list to achieve sales success and customer loyalty

CEO of ReputationDefender.com gives tips on how a small business can manage its reputation online.

Small businesses have to invest in search engine optimization to stay competitive in the fast-changing world of competing on the Google platform.

Some entrepreneurs think the fastest way to success is to get noticed by the social media Twitterati, who may retweet them to stardom. But is it worth the effort to try to influence the influencers, or is there another way?

Facebook has a new plan to give away cheap advertising to small businesses: but is it worth doing at any price?