Sales & Marketing
Social Media Influence: Content Strategy
There's definitely more to social media marketing than meets the eye. As we learned in Part 1, it's critical to identify influential members of your ecosystem in order to begin monitoring and cultivating them.
If you're in business, you need to use social networks to gain attention.
7 Steps to Being a Great Public Speaker
Being an effective speaker and presenter is an essential part of entrepreneurial success. This article reviews seven core elements, some often overlooked, of being a successful presenter.
How to Create a Killer Elevator Pitch
A "killer elevator pitch" is something that every entrepreneur needs to have in his or her back pocket for those critical chance encounters with a potential investor, business partner or ally. Learn the essential ingredients for crafting an elevator pitch that makes a great impression in the most minimal amount of time.
Social Media Influence: Map Your Allies
Many small businesses find social media intimidating, but it can be a great, low-cost way of connecting with customers and influential members of the press.
Marketing Your Home-Based Business
Three simple and cost-effective steps for marketing your home-based business.
The Hidden World of Bartering
Increase your client base and thereby your referral base, get rid of excess inventory, fill up available schedule time, and get goods and services, all at a reduced cost to you. Barter is alive and well in the 21st century.
How Self-Published Books Create Highly Profitable Businesses
For most authors, there's not a lot of money to be made in selling books alone. At a few dollars profit per book, you have to sell thousands and thousands of copies to earn any substantial income. But when you use your self-published books as a sales tool to identify customers and make additional sales, then your self-published books become a money-generating tool that can drive a million-dollar business.
Seven Steps for Creating Successful Marketing
Guerrilla Marketing guru Jay Conrad Levinson breaks it down into seven short, simple concepts.
Niche Marketing: Targeting the Best Prospects
Occupying a niche means you won't be competing with a lot of similar businesses solely on price. And because you will be selling products and services that are customized to the specific needs and predispositions of a select group of people, you can often charge more. Your products and services serve a market that can't easily find alternatives.
7 Sure-Fire Ways to Build Your Referral Business
Referred leads offer a 60 percent close ratio for your small business. Learn how to optimize your customer referrals to your company.
Last Minute Client Gifts: 5 Corporate Gifts With Lightning-Quick Turnaround
Last Minute Client Gifts: 5 Corporate Gifts With Lightning-Quick Turnaround
Niche Marketing: Targeting the Best Prospects
Occupying a niche means you won't be competing with a lot of similar businesses solely on price. And because you will be selling products and services that are customized to the specific needs and predispositions of a select group of people, you can often charge more. Your products and services serve a market that can't easily find alternatives.
Pricing Strategy: How Much Should You Charge?
One of the most difficult, yet important, issues an entrepreneur must decide is how much to charge for his product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will help you with your decision.
Companies Have to Connect with Customers Digitally to Succeed
Companies need to have conversations with customers online through social networks and digital strategies to be successful.
How to Create a Killer Elevator Pitch
A "killer elevator pitch" is something that every entrepreneur needs to have in his or her back pocket for those critical chance encounters with a potential investor, business partner or ally. Learn the essential ingredients for crafting an elevator pitch that makes a great impression in the most minimal amount of time.
Promotional Products Can Boost Your Customers' Awareness of Your Business
Promotional products are more cost effective than any other type of media, according to a new study.
Four Tips on Managing Your Sales Pipeline to Entrepreneurial Success
Managing the sales pipeline of opportunities is the key to entrepreneurial success
One-Stop Marketing Resources
Collection of over a dozen original articles from our Small Business: Canada Guide, Susan Ward, plus links to marketing features from other About.com Guides.
Pricing Strategy: How Much Should You Charge?
One of the most difficult, yet important, issues an entrepreneur must decide is how much to charge for his product or service. While there is no one single right way to determine your pricing strategy, fortunately there are some guidelines that will help you with your decision.
Product's Ready! Now What?
The moment of truth has arrived. You and your team have spent months – possibly years – researching, prototyping, and testing. Your innovation is finally ready for market. Now what?
Product's Ready! Now What?
The moment of truth has arrived. You and your team have spent months – possibly years – researching, prototyping, and testing. Your innovation is finally ready for market. Now what?
How to Land Your First Consulting Client
Consulting is a big—and growing—business. The market for consulting services is estimated to be between $130B and $150B annually, and professional consultants are among the highest paid workers, earning more than many doctors, lawyers and other professionals. So how do your break into consulting?
How to Land Your First Consulting Client
Consulting is a big—and growing—business. The market for consulting services is estimated to be between $130B and $150B annually, and professional consultants are among the highest paid workers, earning more than many doctors, lawyers and other professionals. So how do your break into consulting?
One-Stop Marketing Resources
Collection of over a dozen original articles from our Small Business: Canada Guide, Susan Ward, plus links to marketing features from other About.com Guides.
7 Sure-Fire Ways to Build Your Referral Business
Referred leads offer a 60 percent close ratio for your small business. Learn how to optimize your customer referrals to your company.
Seven Steps for Creating Successful Marketing
Guerrilla Marketing guru Jay Conrad Levinson breaks it down into seven short, simple concepts.
The Hidden World of Bartering
Increase your client base and thereby your referral base, get rid of excess inventory, fill up available schedule time, and get goods and services, all at a reduced cost to you. Barter is alive and well in the 21st century.
Marketing Your Home-Based Business
Three simple and cost-effective steps for marketing your home-based business.
Pinterest for Entrepreneurs
How entrepreneurs can use Pinterest for business success.
Google+ and Your Business
Why Google+ is good for your business.